In 2016, Toronto-based entrepreneur Aisha Addo founded DriveHER, a ride-sharing service for women by women. The service fills two needs, she says: First, it provides women with an alternative to other transportation services where they feel comfortable and safe from harassment by male drivers. Second, it’s a way to create jobs for women in this sector -- and protect drivers from intrusive or abusive customers, too.
The idea came after many women shared their experience of being harassed - either verbally or physically - by male cab drivers. Addo herself remembers having been in uncomfortable situations during cab rides. But, Addo says, “the purpose of the company is not to bash men, it is more about empowering women to take their safety into their own hands and give them a choice.”
Addo has been working to make the world a better place for women since graduating from George Brown College in Toronto with a degree in Business Administration Accounting. Before starting the ride-sharing service, Addo -- now 28 -- founded the Power to Girls Foundation, a nonprofit working in the greater Toronto area and in Ghana. The organisation provides a mentorship and leadership program for young girls to encourage and support them.